Twitter is known worldwide as the little blue bird with a big reputation. According to ExpressVPN, Twitter is a platform known for enabling speedier communication on social media. It is also a place where various discussions on a myriad of issues as well as disagreements between fandoms, are commonplace.

In 2006, Jack Dorsey introduced Twitter to the general public for the first time. By 2008, the number of applications that may improve a user’s experience on Twitter had skyrocketed to an unimaginable level. The term “Twitterverse” refers to all people who use Twitter, regardless of gender, location, or the total amount of activity or tweets on the platform. Now with a new authority figure at the helm, the social media space is being buffeted by the winds of change.

The World of Twitter: New Features and Updates

Twitter has released a variety of new features and upgrades that will make it simpler for companies and marketers to get the most out of their campaigns and maximize the potential of Twitter as a marketing tool.

Overall, adding these additional features and improvements will make Twitter an even more efficient tool for businesses and marketers beyond 2023. If you have the appropriate strategy, you can use this platform’s user pool like never before.

Is Twitter Still Popular in 2023?

During the recent presidential elections in the United States, Twitter was at the forefront of controversy after the executives decided to ban many influencers voicing their support for Republicans. Soon, reports started surfacing of social media companies, including Twitter playing a role in the presidential campaigns and even hiding the Hunter Biden laptop story.

In the past year, Twitter has experienced quite a roller coaster ride. The Twitterverse has undergone significant transformations since Elon Musk purchased the platform in October 2022 and the subsequent reorganization of the corporation.

Despite the disruptions, the social network is still operating well by drawing in new users and ensuring that its existing users remain active.

There are already more than 354 million active users on the network, with 260 million logging in daily. According to the findings of two research companies, Apptopia and Sensor Tower, the company’s purchase by the eccentric larger-than-life billionaire generated new interest around the social media platform.

If one considers Twitter’s audience on a global scale, the platform has 450 million monthly active users, according to the data. Twitter may not have as many users as other social media platforms, but still, it’s popular and used by well-renowned people.

The Future of Twitter

Despite the years that have passed, the platform is still an essential and relevant participant in the digital world.

Twitter is making claims that its user base is expanding at a quicker rate than it ever has before. But it’s not the customers that have got executives at the blue tick company worried; it’s losing the advertisers. However, Musk has not lost hope in the company and has hinted at an innovative approach to generating advertising revenue.

Musk believes that Twitter will be the stepping stone to the app called X, also known as “the everything app,” where you’ll get all types of services (food, ride-hailing, shopping, and more) under one roof. If Musk can succeed with X, it could completely reshape Twitter’s future success.