Did you know that there are over 4.62 billion social media users worldwide? That’s a huge number, and it continues to grow every day.

With so many people using social media, it’s no wonder that businesses are clamoring to find ways to reach their target audiences on these platforms. But what type of content should you create to achieve your business goals?

There are a few different types of social media content that exist today. Here’s a quick overview of each one.

Written Posts

Written posts are the most common type of social media content. They can be in the form of a blog article, an update on what’s going on with your company, or even something as simple as a caption for an image.

The important thing to remember with written posts is to keep them interesting and engaging. No one wants to read a boring post that doesn’t capture their attention.

How do you do that? By creating killer content.

What’s killer content? It’s what makes people stop what they’re doing and take notice. It’s interesting, informative, and well-written.

Creating killer content isn’t easy, but it’s worth it if you want to capture your audience’s attention.

Images

People love to scroll through their feeds and see beautiful images. That’s why over 100 million photos get uploaded on Instagram every day.

If you want to take advantage of this, ensure that your images are high-quality and capture people’s attention.

You can do this by using bright colors, interesting composition, or even funny captions. Whatever you do, make sure that your images are eye-catching and memorable.

Images are a great way to capture people’s attention and get them interested in your product or service. They can also help promote your brand and build awareness.

When used correctly, images can be a powerful marketing tool.

Videos

Videos are another great way to capture people’s attention. Videos are so effective that they’re responsible for 80% of all internet traffic.

Creating a video is a great way to show off your products or services in a creative and engaging way. You can also use videos to tell stories about your brand or share customer testimonials.

Videos are also a great way to build relationships with potential customers and create a connection with your audience.

When creating videos, keep in mind that people consume content differently on different platforms. For example, Facebook users are more likely to watch shorter videos, while YouTube users are more likely to watch longer ones.

Another thing to keep in mind is that people are more likely to watch entertaining or informative videos. So make sure your videos offer both!

Live Videos

Live videos are a great way to connect with your audience in real-time. They’re also a great way to show your products or services in action.

You can use live videos to answer customer questions, give demonstrations, or even host live events.

The important thing to remember with live videos is that they should be unscripted and authentic. Your audience wants to see the real you, not some polished version of yourself.

So if you’re thinking about using live video as part of your content marketing strategy, keep it real.

Testimonials and Reviews

What are testimonials and reviews? Testimonials are statements from customers that you can use to promote a business, product, or service. Reviews are similar to testimonials, but they usually include more detailed information about the customer’s experience.

Both testimonials and reviews can be powerful marketing tools because they come from real people who’ve used the product or service. When potential customers see that other people have had positive experiences, they’re more likely to trust the business.

Which social media channels are best for testimonials and reviews? The answer to this question depends on your business and your audience.

For example, if you’re a B2B company, LinkedIn would be a great platform to share testimonials and reviews. On the other hand, if you’re a B2C company, Instagram or Facebook would be better because that’s where your target audience is likely to be.

The important thing is to choose the platform that makes the most sense for your business and where you’re most likely to reach your target audience.

Polls and Surveys

Polls and surveys are great ways to engage with your audience and collect data.

You can use polls to ask questions about your products or services, get feedback from customers, or even conduct market research.

Surveys are similar to polls, but they tend to be more in-depth and usually include more questions.

Both polls and surveys can be great ways to gather information that you can use to improve your business. Plus, they’re a great way to start a conversation with your audience and get them involved in your content.

When creating polls and surveys, make sure that the questions are relevant to your target audience. You should also keep the number of questions limited so that people are more likely to complete the poll or survey.

Finally, make sure to share the results of the poll or survey with your audience. They’ll be interested in seeing what you found out.

Infographics

Infographics are a great way to take complex information and make it easy to understand. They’re also a great way to make your content more visually appealing.

When creating an infographic, make sure that the information is clear and easy to understand.

You should also use images and colors to break up the text and make the infographic more visually appealing.

How to Create and Manage Social Media Campaigns Successfully

Creating and managing content is key to running a successful social media campaign.

As the marketing industry rapidly evolves, so do the types of content you need for social media. While you need to stay up-to-date on the latest trends, keep in mind that not all content will work for every business.

The most important thing is to find what works for you and your audience. If you’re not sure where to start, consider using bluestrawberry.app to help you create and manage your social media content.

What Types of Social Media Content Will You Use?

As you can see, many different types of social media content exist today.

To be successful in your marketing efforts, you need to understand the different types of content and how to use them effectively. By using innovative types of content, you can stay ahead of the competition and better connect with your target audience.

If you’re interested in learning more about social media content, read our other articles on the topic.